Analysis of the current situation of the air fryer industry

Elaine | 2024-08-16

The current situation of the global air fryer market

1. Sales revenue of air fryers

According to the "In depth Analysis and Investment Prospect Forecast Report on the Current Situation of China's Air Fryer Industry (2023-2030)" released, an air fryer can be understood as a small oven with super strong hot air. Specifically, the working principle is to use an internal high-power fan to turn the air in the pot into a rapidly circulating heat flow, thereby dehydrating the food and making the surface golden and crispy, achieving oil-free frying.

In the 1990s, QNC Corporation in Texas, USA, first introduced the oil-free fryer, which is a commercial air fryer. In 2007, France's Tefu launched a low-fat fryer called Actifry, which was truly the first household air fryer. After 2010, household air fryers were gradually introduced to multiple regions and countries. In recent years, with the increasing number of obese people, people's attention to health has increased, and their advantages in health concepts and other aspects have been highlighted. The penetration rate of air fryers continues to increase. Data shows that global sales of air fryers reached 4.97 billion units in 2022.

2. Distribution of sales revenue of air fryers

From the perspective of regional development, the global sales of air fryers are concentrated, with the top three regions accounting for a total of 78% in 2022, with the United States having the highest proportion and being the world's largest consumer market for air fryers.

The current situation of China's air fryer market

1. Sales and revenue of air fryers

China is the world's second-largest consumer market for air fryers. Data shows that the sales volume of domestic air fryers in 2022 was 32.6 million units, an increase of 117% year-on-year. In 2022, the sales revenue of domestic air fryers exceeded 8 billion yuan, a year-on-year increase of 70.7%, accounting for 22% of the total global sales revenue of air fryers.

2. Penetration rate of air fryer

The market for air fryers in our country is growing rapidly, but the demand has exploded relatively late, with a penetration rate of less than 5%, far below the global average, and vast growth potential.